Business Development Engineer (Senior)
Verona, WI
Full Time
Experienced
Who We Are
We are not trying to be the biggest. We are trying to own the machine building market in North America. We do it by being the best, earning long-term client relationships, and building a team that gets stronger every year.
We pride ourselves on the length of our client relationships. We invest heavily in them — that is why our deals take time to close and why they last for years once they do. We prove value and earn trust early in the relationship so we can capture the long-term work where high margin and high value meet. That is the model, and everyone here plays the long game.
Why This Role Exists
Our commercial system is already running. Leads arrive marketing qualified through our BANT+S strategy — budget, authority, need, timeline, and fit are screened before they reach you. The pipeline is full and getting fuller. What we need is the person who owns it.
These are commercial relationships that trend toward multi-million-dollar annual accounts. The founder is carrying this today, and the volume has outgrown one person. You are stepping into a functioning machine, not an empty room — your job is to work the pipeline, develop the relationships, and close the engagements that put our engineers in front of the right clients.
What You Do
Hit the Road
- Take marketing qualified meetings and turn them into relationships
- Represent DEVELOP at 3 to 8 trade shows annually — you are on the floor, in the conversations, building the pipeline
- Travel to client facilities. Walk their lines. See their problems where they live. Expect 30-50% of your time on the road between client visits, discovery engagements, and trade shows — you are based in Verona, but this is a road job, not a desk job.
Listen and Educate
- Sit across from a manufacturer and hear what they are actually trying to solve, not just what they say they need
- Ask the question underneath the question. The problem a client describes is rarely the problem they have.
- Always find the big why. Why do they want to automate? Growth, capacity, quality, labor — the real driver shapes everything downstream.
- Lead our roadmap and assessment engagements end to end — you sell them, you run the discovery on site, and you present the findings, with our engineers behind the technical depth. Education is the product at this stage, and you are the teacher: how automation projects actually work, what scoping means, and why the first step matters
- DEVELOP is a growth-minded company and we look for growth-minded people and organizations to work with. Recognize them when you find them.
- Sketch a 2D concept on a whiteboard or a napkin right there in the meeting to confirm you understood
Qualify and Protect the Pipeline
- Run deeper qualification on every lead using our BANT+S framework — and score honestly
- Know a real opportunity from a tire-kicker within one conversation
- Protect the engineering team's time by filtering out misaligned projects before they cost us anything
- Maintain HubSpot so every deal has a clear owner, stage, and next action at all times
Close
- Your primary close is a paid scoping engagement — or a scoped machine when it is similar to machines we have already built
- Engineers do the technical depth. You get them in the room with the right client.
- Pass large complex builds and strategic expansions to the founder. Own everything else.
- Build a book of accounts that grows year over year — where the customer calls you first
How Success Works Here
Success early on looks like manufacturers who trust you: plants walked, problems understood, prospects educated on how automation projects actually work, and scoping engagements closed that put our engineers in front of the right clients. Revenue follows relationships on this cycle — we know that, we have lived it, and there is no revenue expectation while you ramp.
We walk through the full scorecard together in the first conversation.
Who You Are
Requirements
- Manufacturing credibility. Minimum five years in or around manufacturing — on the floor, in the shop, in the process. You know how things get made and you respect the people who make them. This cannot be trained and we will not bend on it.
- You listen more than you talk. Not as a technique — as an instinct. Our entire model runs on understanding what a manufacturer actually needs before proposing anything.
- You are a closer. You ask for the business without flinching, you handle a no without folding, and you move a deal forward when a nicer person would let it drift.
What Great Looks Like in This Seat
- The most curious person in the room — you ask better questions than anyone at the table and you are genuinely excited by the answers
- Optimistic. The real kind, from believing the work matters and the people around you can build something great.
- Hungry to grow a business, not just hit a quota
- Disciplined on pipeline. Open loops bother you. The CRM is updated because you cannot stand it otherwise.
- Patient enough for a long cycle, persistent enough that nothing goes quiet.
- Honest with clients when we are not the right fit and honest with the team when something is not working.
- A proven record of closing technical or engineered sales
Preferred (Not Required)
- Technical sales or business development experience in automation, industrial equipment, or engineered products
- Familiarity with FANUC robotics, machine automation, or controls systems
- Engineering degree or business degree with deep manufacturing exposure
- HubSpot or similar CRM experience
How You Get Paid
This Is Not For You If
- You talk more than you listen
- You need a fast close to feel like you are doing your job
- You will oversell a client to make a number
- You think manufacturing is a stepping stone to something better
- You need a large company structure and support to operate
- You are looking for a remote role or a lifestyle job
- You want to sell from behind a desk
- You are not genuinely curious about how things get built
The Details
| Location | Verona, Wisconsin — in person, plus client travel and trade shows |
| Reports To | President |
| Base Salary | $110,000 to $140,000 — depending on experience |
| Incentive Model | TBD |
| Profit Sharing | 10% of company profit (excluding one-time capacity reservation fees) shared across the entire team — you participate fully |
| 401(k) Match | 3.5% company match |
| Health Insurance | 100% of employee health premium company paid. Vision, dental, and other elective coverage employee paid. Dependent coverage employee paid. |
| Trade Shows | 3 to 8 annually |
| Travel & Expenses | Expect 30-50% travel. All business travel company paid — flights, lodging, meals. Personal vehicle reimbursed at the IRS standard mileage rate; vehicle allowance reviewed as road miles build |
| Sales Cycle | 6 months to 3+ years — patience is a requirement, not a preference |
How We Operate
- Mission and team first — we play offense and move together
- High-velocity — decisive, fast, and momentum-driven
- Disciplined execution — pride in the craft, follow-through, and the right details at the right time
- Good attitude — positive energy is contagious
- Keep stakeholders and teammates updated — no surprises
- Leave a clean workspace so we can crush tomorrow
We are a handshake-trust company that executes to contract standards. We do not make promises we cannot keep. We do not take shortcuts on quality. We are building something that compounds and everyone here is part of that.
Pay & Benefits
Benefits: 401(k), Health insurance, Paid time off
Work Location: In person
To apply: include a cover letter. Resumes are limited to three pages with a cover letter, two pages without.
Apply for this position
Required*